business expansion

Can you help me understand this Marketing question?

assume that your company is considering expanding their business to another country. assume also that you have been asked to conduct research on this country in regard to its culture and customs and present your findings to the marketing department at its next meeting. Now, describe expanding their business practice to another country. You should choose a target (foreign) country and a product/service to sell/offer in that country. You also need to devise a cultural analysis and international business plan for the chosen foreign country.

company: General Motors

product: automobile

country of expansion: Japan

2000 words

7 references


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