Creative Management and Marketing

You have two tasks:  

1) Report (800 words) 

For the blue ocean curve of a strategy canvas, define the meaning of a) Focus; b)  Divergence; and c) Tag line.  

You are required to develop a strategy canvas which should have at least two curves (1)  Red Ocean value curve (existing industry) (2) Blue Ocean value curve (new industry  curve). Use the critical success factors (CSFs) identified for the industry and create 3 x  CSF’s for each perspective = 15 CSF’s in total. 

Now apply your blue ocean idea to the strategy canvas. Using focus, divergence and  tagline, critically evaluate why YOUR IDEA is a blue ocean strategy. This evaluation  should first be done from the perspective of your chosen industry.


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