Assignment 1: Discussion—Performance Measurements
Both the Genesis and Sensible Essentials teams believe that the client engagement was very successful. All the critical learning tools were fully explored. However, the operations management team believes there were several topics that were not covered but are important to their respective disciplines. These topics centered primarily on selecting/developing meaningful and rational measurements of performance as they relate to measuring the success of the company’s expansion strategy. The financial indicators are important, but the team is also concerned about more forward-looking measures that might reflect product quality, customer satisfaction, internal process efficiency, performance, and, perhaps, other strategic indicators.
Based on your understanding of the concepts covered in this course, address the following:
- Develop and describe a strategic measurement “scorecard” that might be incorporated with the financial measures applied in this course. Consider the prospect of new equity owners.
- Respond to the general manager’s concerns about paying dividends.
Write your initial response in 4–5 paragraphs. Apply APA standards to citation of sources.
Financial management: theory & practice, Ehrhardt & Brigham, 13th edition, South-Western Cengage Learning, 2011