International Business in the Global

Please read this entire document (case study and questions) before starting the
assignment. If there is anything you do not understand then please contact the module
leader. The purpose of the assignment is to assess your knowledge and understanding
of the materials covered in the module and your ability to apply the theories and
concepts to a highly complex, dynamic, and frequently uncertain arena of management
The Assessment
Read the case Study: Blood Bananas: Chiquita in Colombia
Your task is to critically examine the case study (Blood Bananas) using appropriate
international business concepts and answer the following FOUR compulsory
questions. Each question carries equal weighting (25 marks for each question).
1. What do you think were the root causes for Chiquita’s actions in Colombia that
ultimately led to their conviction?
2. Do you think Chiquita or its managers had a choice about how they operated in the
host country? Why or why not?
3. What other companies or industries do you think should be worried about Chiquita’s
experience? How does this story change your perspective on doing business abroad?
4. What can the CEO Fernando Aguirre do to restore Chiquita’s reputation and ensure
future competitiveness?
You are required to demonstrate your ability to apply your analytical skills, develop
structured and disciplined decision making capabilities, question conventional wisdom,
recognize opportunities, take decisions, and apply theoretical frameworks and concepts.
You should make full use of all the material provided in the case study including both
quantitative and qualitative data. Whilst additional reading about the company is a good
thing, the inclusion in your analysis of further research into the company beyond the
material presented in the case is not required. The theories and frameworks discussed
in the classes should be used to help you make sense of the evidence collected.
It is accepted that you work in groups to discuss the case and to prepare your analysis,
but you must submit an individual assignment that represents a critical evaluation of
your discussion/analysis.


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