Marketing Research Paper

Follow the guidelines of a professional report which includes the following: 

The final project for this course is to combine the information gained from a quantitative survey and a qualitative focus group into one cohesive 10 to 15 page, double-spaced report that addresses a research objective.

œ        The cover page can contain graphics. Overall, it should look professional and contain the company name, class name, Professors name, Bellevue University, and date.

œ        Executive Summary page – ¾ of a page maximum, completed last, that provides a summary (not overview) of the entire Project.

œ        Table of Contents page

œ        The body of your paper which contains the quantitative survey portion followed by the qualitative focus group portion concluding with an overall analysis and at least two solid recommendations.

œ        Reference Page – a minimum of six references are required.

œ        Appendices (final survey and tallies; focus group outline and questions plus sample responses from questions)

œ        The assignment needs to be double spaced, 12 pt. font.

œ        Sub-titles need to be italicized (on a separate line) reflecting the subject being discussed and used appropriately throughout the paper.  

œ        The first line of a paragraph needs to be indented five spaces. Paragraphs need to be written in a clear concise manner using proper grammar, spelling, and punctuation indicating gained knowledge of the subject matter.

œ        Use APA Endnotes (Author, Date) followed by a period to properly cite all information; for example: (Jones, 2007).

œ        Follow the APA examples in this syllabus for in-text and reference page. APA non-compliance results in a 10 percent loss in total points.

œ        Include an APA reference page, listing all sources used in alphabetical order.   


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