Media 2.0 – Audiences, Industries & Convergence

Analytical media artefact

You are asked to create an artefact reflecting on one of the core themes of the module. Please  prepare an artefact that responds to ONE of the following questions:  

  1. Audience – How should we best understand the relationship between audiences and media  texts?  
  2. Social media and identity – In what ways is social media opening up possibilities to express  and confirm identity (individual or group)? 
  3. Convergence – ‘Our lives, relationships, memories, fantasies, desires […] flow across media  channels’ (Jenkins, 2006:17). What are the implications of these media flows? 4. Fandom – What are the impacts of the digital revolution on fandom and fan practices? 5. Global media culture – On balance is global media culture beneficial or detrimental?  

Any one of these questions is very broad and so you are not expected to produce an assignment that  tries to say everything possible on the chosen subject. Instead, you can interpret how you want to  address your selected question, by focusing on a specific issue and using appropriate supporting  examples. You are advised to create a balance in your artefact between general points or arguments  and specific examples. These examples should give you the evidence to undertake analysis and to  see how the issues shape conditions in specific contexts or cases.  

The format: 

The idea is to use various media materials to reflect on the analytical and substantive issues we  cover and to develop your digital media skills. 

You can choose from the following formats for your artefact: 

  • A series of images (e.g. Instagram) – 10-12 images 
  • A short blog (e.g. wordpress or Wix) – 1,000 words 
  • A short video (any software, Kaltura), 10-12 mins 
  • A podcast – audio only (created using any software – many free options available) – 10-12  mins 

Imaginative reflections on the working of contemporary media will be rewarded. You can illustrate  your artefact with existing references, other people’s artefacts (e.g. images), although you must  provide an acknowledgement of these sources, just as you would cite a reference.  

The title: 

Create your own title for the media artefact and the essay. This title should clearly communicate the  focus of the content.  

The essay: 

Students will accompany their artefact with an explanatory essay of 1,000 words. Your final mark for  the module will be an average of the marks for the artefact and the essay.  

  • Your essay must be informed by knowledge of ideas and insights from academic research
  • The explanatory essay should include the main points illustrated by your artefact and end  with a conclusion  
  • Provide a brief discussion of the general, macro-level issues, debates, trends, or  developments that define the area you are researching with brief reference to illustrative  examples.  
  • You should include a brief reflection of your role and contributions to the group work in  producing the artefact, noting any demonstration of leadership, management and teamwork  skills.  
  • You are required to include references and a bibliography, which lists all published materials used. These should be referenced in the essay using the standard formats detailed in the  essay style guide to be provided on the KEATS site for this module. Note: the bibliography is  NOT included in the word count.  

Assessment Criteria can be found on the Keats Module Page

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