Mgmt Question

  • Do you agree with Kotler’s assertion that “all markets are local?” Why?
  • Kotler discussed a plea by a district manager for IBM who was concerned about his Chicago market. On a global basis, which strategic response would best relate to his plea? Why might the ability to apply that response internationally be different than domestically?

Answer

Study Cred Tutor

4.6 (24k+)
4.6/5

Purchase the answer to view it

×

Hello!

Click one of our contacts below to chat on WhatsApp

× How can I help you?